Starting Point of Ozaukee's "Parents who Host Lose the Most" Media Campaign: Findings from the 2009 Parent Survey

Starting Point of Ozaukee's "Parents who Host Lose the Most" Media Campaign: Findings from the 2009 Parent Survey - August 2009 .pdf format.

In the spring of 2007, Starting Point of Ozaukee launched "Parents who Host Lose the Most: Don't be a party to teenage drinking", a public awareness campaign to inform the community about the consequences of providing alcohol to underage youth. This report presents findings from the "Parents who Host Lose the Most" parent awareness survey conducted by the Planning Council and Starting Point during the spring of 2009 in Ozaukee County. The report focuses on survey respondents' perceptions of issues related to underage alcohol use, sources of exposure to the "Parents who Host Lose the Most" campaign, perceptions of the usefulness of campaign messages, and knowledge about and perceptions of underage drinking laws in Wisconsin.

To learn more about Starting Point of Ozaukee, visit www.ozaukeecouncil.org. The "Parents who Host Lose the Most" public awareness campaign was developed by the Ohio-based Drug Free Action Alliance. For more information, visit www.drugfreeactionalliance.org.