Planning Council Releases Report on Starting Point of Ozaukee's Parent Survey

Did you know that…
• In the spring of 2007, Starting Point of Ozaukee launched “Parents who Host Lose the Most: Don’t be a party to teenage drinking”, a public awareness campaign to inform the community about the consequences of providing alcohol to underage youth?
• Approximately 80% of parents who were surveyed viewed underage alcohol use as a “very big” or “somewhat big” problem in Ozaukee County, and approximately 60% perceived it as being “very easy” or “somewhat easy” for underage youth to obtain alcohol in their community?
• Approximately 60% of Ozaukee County parents who were surveyed recalled seeing or hearing about the “Parents who Host Lose the Most” campaign, its name, or its slogan?
• 80% of Ozaukee County parents who were surveyed “strongly” or “somewhat” agreed that the information led them to have a discussion with their child about the dangers of going to parties where alcohol is available to underage youth?

The Ozaukee County parent survey report presents findings from the “Parents who Host Lose the Most” parent awareness survey conducted by the Planning Council and Starting Point during the spring of 2009 in Ozaukee County. The report focuses on survey respondents’ perceptions of issues related to underage alcohol use, sources of exposure to the “Parents who Host Lose the Most” campaign, perceptions of the usefulness of campaign messages, and knowledge about and perceptions of underage drinking laws in Wisconsin. To read the full report, visit our website at http://www.planningcouncil.org, or click on “Starting Point of Ozaukee’s ‘Parents who Host Lose the Most’ Media Campaign: Findings from the 2009 Parent Survey”.

To learn more about Starting Point of Ozaukee, visit http://www.ozaukeecouncil.org/. The “Parents who Host Lose the Most” public awareness campaign was developed by the Ohio-based Drug Free Action Alliance. For more information, visit http://www.drugfreeactionalliance.org/.